We love getting to know the people behind the businesses – we caught up with Sara Conrad of Sara Conrad Vocals to ask her our “famous 5” questions:
Hi Sara, what made you start your own business?
I started my Singing Lessons/Music services business because I was continually being asked at my gigs if I was a singing Teacher – so I started to realise that there was a real need for teachers – I decided to study Voice and qualified as a teacher in 2003. I’ve always worked from home and set up my teaching studio where I lived in Winchmore Hill.
What does your business offer it’s customers?
I initially worked part time as I ran another business, advertised locally and soon developed a client base of children and adults. I taught what I sang – RnB, Soul, Gospel and Jazz.
I teach full time now, based in Cockfosters and my Singing lessons incorporate vocal techniques to develop:
Correct posture for singing
Jazz Improvisation techniques
Performance technique (including mic technique)
Advice on repertoire
Music Aptitude Testing coaching
ABRSM Vocal Syllabus
What kind of customers are you looking for? Are there any types of businesses you would like to collaborate with?
My students are children and adults of all abilities and ages.
I collaborate well with music teaching agencies.
What’s the toughest part of running your business?
The toughest part of running my business is making sure that I don’t get teaching burn out – ie. Teaching can be very energy draining so make sure you get lots of rest, keep hydrated and stay on top of your teaching schedule. Take breaks/days off to get your teaching energy back.
What piece of advice would you give to another business owner?
A piece of advice I would give other business owners is stay on top of who your competition is – what their prices are, how/where they market themselves. Make sure you promote your specialisms. Do network too – it’s great to be in contact with other businesses.
Especially during these difficult times when COVID has affected all our businesses.