Do look at metrics over a time period rather than on an individual basis, especially when it comes to understanding how often you should send. A great example is to look at what percentage of your list have engaged in a 1 or 3 month period. If sending an extra email a week increases this, then […]
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Do you know you you are marketing to? Who is your target persona? Creating your Customer Persona is all about identifying your ideal customer. Some businesses will have one, others may have 3 or 4. Your customer persona is specific kind of segmentation that can be useful in bringing your target audience to life, helping […]
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5 Things You Can Do Right Now To Increase Sales For Your Business 1. Show people how your product or service can benefit them or make a transformation in their lives. For instance, what is life like before a customer buys your product and how it is better after they purchase your product? For […]
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What is Colour Psychology? Colour Psychology is the study of how colour influences human mood, behaviour and decision making. It is not a new study; ancient Greeks, Romans and Egyptians all studied the effects of colour on the human brain. Why is colour psychology relevant to today’s business owners? Humans are influenced, whether consciously or […]
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Choose the right energy tariff I come across many people on an Economy 7 meter for electric and it’s actually costing them more money! An Economy 7 meter has 2 rates, day and night; the night is dirt cheap, but the day is very expensive. The idea is that you do all your electrical household […]
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Wouldn’t it be great to get those energy bills lower? And also help the environment in the process? Here’s 5 things you can do to do exactly that: Switch to LED light bulbs, they save up to 15% on your energy usage and your bill! Choose Green Energy- some energy companies are taking their environmental […]
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So, it’s official, the country is now in recession. It’s not surprising really, given the events so far in 2020, but what does this mean for businesses? Many businesses have successfully adapted or ‘pivoted’ already this year… If it’s one thing that 2020 has taught us, it’s that we CAN adapt, and we WILL survive! […]
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Who’s got a slow cooker!?! After a discussion about jacket potatoes with a friend, she talked about slow cooking them😳 I had to investigate as I thought surely cooking jackets in a slow cooker for 4-6 hours would cost more in electric than doing it in the oven for 1 hour (or more if you […]
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